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Estimation of recreational benefits is an important tool for both biodiversity conservation and ecotourism development in national parks and sanctuaries. The design of this work is to estimate the recreational value and to establish functional relationship between travel cost and visitation of Lawachara National Park (LNP) in Bangladesh. This study employed zonal approach of the travel cost method. The work is grounded on a sample of 422 visitors of the LNP. Results showed that the total value of environmental assets of the LNP is 55,694,173 Taka/Year. Moreover, our suggestion based on visitors’ willingness to pay is that the park entrance fee of 25 Tk per person should be introduced that could generate revenue approximate 2.3 million Taka/ year, beneficial for the park management and conservation of biodiversity.