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来源类型Working Paper
规范类型报告
DOI10.3386/w30351
来源IDWorking Paper 30351
Consumer Demand with Social Influences: Evidence from an E-Commerce Platform
El Hadi Caoui; Chiara Farronato; John J. Horton; Robert Schultz
发表日期2022-08-15
出版年2022
语种英语
摘要For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry and bidding in multi-unit auctions and construct demand curves from realized bids. We find that doubling inventory reduces willingness to pay by 7-15%. From the producer perspective, ignoring the value of rarity leads to substantial overproduction: auctioned quantities are 82% above the profit-maximizing level. From the consumer perspective however, the negative spillovers of restricting quantity more than offset the benefits of rarer goods.
主题Microeconomics ; Households and Firms ; Market Structure and Distribution ; Industrial Organization ; Industry Studies
URLhttps://www.nber.org/papers/w30351
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/588024
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El Hadi Caoui,Chiara Farronato,John J. Horton,et al. Consumer Demand with Social Influences: Evidence from an E-Commerce Platform. 2022.
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