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来源类型Working Paper
规范类型报告
DOI10.3386/w26795
来源IDWorking Paper 26795
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares
Jean-Pierre H. Dubé; Ali Hortaçsu; Joonhwi Joo
发表日期2020-03-02
出版年2020
语种英语
摘要Although typically overlooked, many purchase datasets exhibit a high incidence of products with zero sales. We propose a new estimator for the Random-Coefficients Logit demand system for purchase datasets with zero-valued market shares. The identification of the demand parameters is based on a pairwise-differencing approach that constructs moment conditions based on differences in demand between pairs of products. The corresponding estimator corrects non-parametrically for the potential selection of the incidence of zeros on unobserved aspects of demand. The estimator also corrects for the potential endogeneity of marketing variables both in demand and in the selection propensities. Monte Carlo simulations show that our proposed estimator provides reliable small-sample inference both with and without selection-on- unobservables. In an empirical case study, the proposed estimator not only generates different demand estimates than approaches that ignore selection in the incidence of zero shares, it also generates better out-of-sample fit of observed retail contribution margins.
主题Microeconomics ; Households and Firms ; Industrial Organization ; Industry Studies ; Other ; Accounting, Marketing, and Personnel
URLhttps://www.nber.org/papers/w26795
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/584468
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GB/T 7714
Jean-Pierre H. Dubé,Ali Hortaçsu,Joonhwi Joo. Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares. 2020.
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