G2TT
来源类型Working Paper
规范类型报告
DOI10.3386/w26173
来源IDWorking Paper 26173
The Behavioralist Goes Door-To-Door: Understanding Household Technological Diffusion Using a Theory-Driven Natural Field Experiment
Matilde Giaccherini; David H. Herberich; David Jimenez-Gomez; John A. List; Giovanni Ponti; Michael K. Price
发表日期2019-08-19
出版年2019
语种英语
摘要This paper uses a field experiment to estimate behavioral parameters from a structural model of residential adoption of technology. As our model includes both economic and psychological factors, we are able to identify the role of prices, social norms, social pressure, and curiosity on the adoption decision. We find that prices and social norms influence the adoption decision along different margins, opening up the opportunity for economics and psychology to be strong complements in the diffusion process. In addition, welfare estimates from our structural model point to important household heterogeneities: whereas some consumers welcome the opportunity to purchase and learn about the new technology, for others the inconvenience and social pressure of the ask results in negative welfare. As a whole, our findings highlight that the design of optimal technological diffusion policies will require multiple instruments and a recognition of individual household heterogeneities.
主题Microeconomics ; Behavioral Economics
URLhttps://www.nber.org/papers/w26173
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/583846
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GB/T 7714
Matilde Giaccherini,David H. Herberich,David Jimenez-Gomez,et al. The Behavioralist Goes Door-To-Door: Understanding Household Technological Diffusion Using a Theory-Driven Natural Field Experiment. 2019.
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