G2TT
来源类型Working Paper
规范类型报告
DOI10.3386/w26117
来源IDWorking Paper 26117
Firms and Collective Reputation: a Study of the Volkswagen Emissions Scandal
Ruediger Bachmann; Gabriel Ehrlich; Ying Fan; Dimitrije Ruzic; Benjamin Leard
发表日期2019-07-29
出版年2019
语种英语
摘要This paper uses the 2015 Volkswagen (VW) emissions scandal as a natural experiment to provide evidence that collective reputation externalities are economically significant. Using a combination of difference-in-differences and demand estimation approaches, we document a spillover effect from the scandal to the non-VW German auto manufacturers. The spillover amounts to an average drop of $2,057 in consumer valuations of these manufacturers’ vehicles and to a 34.6% reduction in their annual sales. We substantiate our interpretation that the estimates reflect a reputation spillover using data on internet search behavior and direct measures of consumer sentiment from Twitter.
主题Microeconomics ; Households and Firms ; Behavioral Economics ; Industrial Organization ; Market Structure and Firm Performance ; Industry Studies
URLhttps://www.nber.org/papers/w26117
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/583789
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Ruediger Bachmann,Gabriel Ehrlich,Ying Fan,et al. Firms and Collective Reputation: a Study of the Volkswagen Emissions Scandal. 2019.
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