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来源类型Working Paper
规范类型报告
DOI10.3386/w22360
来源IDWorking Paper 22360
Do Credit Card Companies Screen for Behavioral Biases?
Hong Ru; Antoinette Schoar
发表日期2016-06-20
出版年2016
语种英语
摘要We look at the supply side of the credit card market to analyze the pricing and marketing strategies of credit card offers. First, we show that card issuers target less-educated customers with more steeply back-loaded fees (e.g., lower introductory APRs but higher late and over-limit fees) compared offers made to educated customers. Second, issuers use rewards programs to screen for unobservable borrower types. Conditional on the same borrower type, cards with rewards, such as low introductory APR programs, also have more steeply backloaded fees. In contrast, cards with mileage programs, which are offered mainly to the most-educated consumers, rely much less on back-loaded fees. Finally, using shocks to the credit risk of customers via increases in state-level unemployment insurance, we show that card issuers rely more heavily on back-loaded and hidden fees when customers are less exposed to negative cash flow shocks. These findings are in line with the recent behavioral contract theory literature.
主题Financial Economics ; Financial Markets ; Financial Institutions
URLhttps://www.nber.org/papers/w22360
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/580034
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Hong Ru,Antoinette Schoar. Do Credit Card Companies Screen for Behavioral Biases?. 2016.
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