全球智库信息集成服务系统(G2TT): The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w19535
来源ID	Working Paper 19535
	The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy
	Soren T. Anderson; Ryan Kellogg; Ashley Langer; James M. Sallee
发表日期	2013-10-17
出版年	2013
语种	英语
摘要	We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family characteristics that determine brand choice. We present a variety of empirical specifications that lend support to the former interpretation and to a mechanism that relies at least in part on state dependence. We then discuss implications of intergenerational brand preference transmission for automakers' product-line strategies and for the strategic pricing of vehicles to different age groups.
主题	Microeconomics ; Market Structure and Distribution ; Industrial Organization ; Market Structure and Firm Performance ; Industry Studies
URL	https://www.nber.org/papers/w19535
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/577210
推荐引用方式 GB/T 7714	Soren T. Anderson,Ryan Kellogg,Ashley Langer,et al. The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy. 2013.