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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w14912 |
来源ID | Working Paper 14912 |
State Dependence and Alternative Explanations for Consumer Inertia | |
Jean-Pierre Dubé; Günter J. Hitsch; Peter E. Rossi | |
发表日期 | 2009-04-23 |
出版年 | 2009 |
语种 | 英语 |
摘要 | For many consumer packaged goods products, researchers have documented a form of state dependence whereby consumers become "loyal" to products they have consumed in the past. That is, consumers behave as though there is a utility premium from continuing to purchase the same product as they have purchased in the past or, equivalently, there is a psychological cost to switching products. However, it has not been established that this form of state dependence can be identified in the presence of consumer heterogeneity of an unknown form. Most importantly, before this inertia can be given a structural interpretation and used in policy experiments such as counterfactual pricing exercises,alternative explanations which might give rise to similar consumer behavior must be ruled out. We develop a flexible model of heterogeneity which can be given a semi-parametric interpretation and rule out alternative explanations for positive state dependence such as autocorrelated choice errors, consumer search, or consumer learning. |
主题 | Microeconomics ; Households and Firms ; Industrial Organization ; Other ; Accounting, Marketing, and Personnel |
URL | https://www.nber.org/papers/w14912 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/572588 |
推荐引用方式 GB/T 7714 | Jean-Pierre Dubé,Günter J. Hitsch,Peter E. Rossi. State Dependence and Alternative Explanations for Consumer Inertia. 2009. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w14912.pdf(356KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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