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来源类型Working Paper
规范类型报告
DOI10.3386/w14912
来源IDWorking Paper 14912
State Dependence and Alternative Explanations for Consumer Inertia
Jean-Pierre Dubé; Günter J. Hitsch; Peter E. Rossi
发表日期2009-04-23
出版年2009
语种英语
摘要For many consumer packaged goods products, researchers have documented a form of state dependence whereby consumers become "loyal" to products they have consumed in the past. That is, consumers behave as though there is a utility premium from continuing to purchase the same product as they have purchased in the past or, equivalently, there is a psychological cost to switching products. However, it has not been established that this form of state dependence can be identified in the presence of consumer heterogeneity of an unknown form. Most importantly, before this inertia can be given a structural interpretation and used in policy experiments such as counterfactual pricing exercises,alternative explanations which might give rise to similar consumer behavior must be ruled out. We develop a flexible model of heterogeneity which can be given a semi-parametric interpretation and rule out alternative explanations for positive state dependence such as autocorrelated choice errors, consumer search, or consumer learning.
主题Microeconomics ; Households and Firms ; Industrial Organization ; Other ; Accounting, Marketing, and Personnel
URLhttps://www.nber.org/papers/w14912
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/572588
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Jean-Pierre Dubé,Günter J. Hitsch,Peter E. Rossi. State Dependence and Alternative Explanations for Consumer Inertia. 2009.
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