| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w13516 |
| 来源ID | Working Paper 13516 |
| Observational Learning: Evidence from a Randomized Natural Field Experiment | |
| Hongbin Cai; Yuyu Chen; Hanming Fang | |
| 发表日期 | 2007-10-15 |
| 出版年 | 2007 |
| 语种 | 英语 |
| 摘要 | We present results about the effects of observing others' choices, called observational learning, on individuals' behavior and subjective well-being in the context of restaurant dining from a randomized natural field experiment. Our experimental design aims to distinguish observational learning effect from saliency effect (because observing others' choices also makes these choices more salient). We find that, depending on specifications, the demand for the top 5 dishes was increased by an average of about 13 to 18 percent when these popularity rankings were revealed to the customers; in contrast, being merely mentioned as some sample dishes did not significantly boost their demand. Moreover, we find that, consistent with theoretical predictions, some modest evidence that observational learning effect was stronger among infrequent customers. We also find that customers' subjective dining experiences were improved when presented with the information about the top choices by other consumers, but not when presented with the names of some sample dishes. |
| 主题 | Econometrics ; Experimental Design ; Microeconomics ; Economics of Information |
| URL | https://www.nber.org/papers/w13516 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/571192 |
| 推荐引用方式 GB/T 7714 | Hongbin Cai,Yuyu Chen,Hanming Fang. Observational Learning: Evidence from a Randomized Natural Field Experiment. 2007. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w13516.pdf（192KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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