| 来源类型 | VoxEU Column |
| 规范类型 | 评论 |
| Identifying state dependence in brand choice: Evidence from hurricanes | |
| Julia Levine; Stephan Seiler | |
| 发表日期 | 2022-01-23 |
| 出版年 | 2022 |
| 语种 | 英语 |
| 摘要 | Consumers tend to be loyal to products they have purchased in the past, which companies may exploit to raise prices. To better understand whether this brand loyalty is driven by preferences or state dependence, this column looks at how households react when stockouts due to hurricanes force them to purchase different brands of bottled water. The authors do not find evidence of state dependence in bottled water brand. Although there is a large and significant decrease in loyalty during the stockout weeks, there is no effect in the post-hurricane period. |
| 正文 |
|
| URL | https://cepr.org/voxeu/columns/identifying-state-dependence-brand-choice-evidence-hurricanes-0 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/556543 |
| 推荐引用方式 GB/T 7714 | Julia Levine,Stephan Seiler. Identifying state dependence in brand choice: Evidence from hurricanes. 2022. |
| 条目包含的文件 | 条目无相关文件。 | |||||
| 个性服务 |
| 推荐该条目 |
| 保存到收藏夹 |
| 导出为Endnote文件 |
| 谷歌学术 |
| 谷歌学术中相似的文章 |
| [Julia Levine]的文章 |
| [Stephan Seiler]的文章 |
| 百度学术 |
| 百度学术中相似的文章 |
| [Julia Levine]的文章 |
| [Stephan Seiler]的文章 |
| 必应学术 |
| 必应学术中相似的文章 |
| [Julia Levine]的文章 |
| [Stephan Seiler]的文章 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
