G2TT
来源类型Discussion paper
规范类型论文
来源IDDP17435
DP17435 Competing for Attention on Information Platforms: The Case of News Outlets
Tim Meyer; Carmelo Cennamo; Tobias Kretschmer
发表日期2022-07-04
出版年2022
语种英语
摘要Abstract Mainstream logic supports the idea that platforms bring large benefits to firms, especially smaller ones, by opening up access to a broader set of consumers and making firms’ products easier to find. However, this argument mostly applies to transaction platforms that match consumer preferences to products. On information platforms such as social media or news aggregators, firms compete for consumer attention, not matches. We argue that consumer attention and choice in contexts such as news content are driven by the size and focus of content providers. Providers sufficiently large to be recognized by consumers and sufficiently broad in their focus to cover multiple content categories of interest to consumers are better positioned to capture a significant share of consumer attention, and thus demand, compared to smaller and more narrow competitors. We develop a simple formalization of our reasoning and find empirical support for it by exploiting a legal dispute leading to the removal of a group of German news outlets from news aggregators.
主题Organizational Economics
关键词Digital platforms Competition for attention Consumer attention News aggregators News content
URLhttps://cepr.org/publications/dp17435
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/546520
推荐引用方式
GB/T 7714
Tim Meyer,Carmelo Cennamo,Tobias Kretschmer. DP17435 Competing for Attention on Information Platforms: The Case of News Outlets. 2022.
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