G2TT
来源类型Discussion paper
规范类型论文
来源IDDP16946
DP16946 Loss Leading with Salient Thinkers
Roman Inderst; Martin Obradovits
发表日期2022-01-22
出版年2022
语种英语
摘要In various countries, competition laws restrict retailers’ freedom to sell their products below cost. A common rationale, shared by policymakers, consumer interest groups and brand manufacturers alike, is that such “loss leading” of products would ultimately lead to a race-to-the-bottom in product quality. Building on Varian’s(1980) model of sales, we provide a foundation for this critique, though only when consumers are salient thinkers, putting too much weight on certain product attributes. But we also show how a prohibition of loss leading can backfire, as it may make it even less attractive for retailers to stock high-quality products, decreasing both aggregate welfare and consumer surplus.
主题Industrial Organization
关键词Loss leading Price competition Competition law Imposition of price floors Price promotion Salient-thinking consumers
URLhttps://cepr.org/publications/dp16946
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/545885
推荐引用方式
GB/T 7714
Roman Inderst,Martin Obradovits. DP16946 Loss Leading with Salient Thinkers. 2022.
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