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来源类型 | Discussion paper |
规范类型 | 论文 |
来源ID | DP16946 |
DP16946 Loss Leading with Salient Thinkers | |
Roman Inderst; Martin Obradovits | |
发表日期 | 2022-01-22 |
出版年 | 2022 |
语种 | 英语 |
摘要 | In various countries, competition laws restrict retailers’ freedom to sell their products below cost. A common rationale, shared by policymakers, consumer interest groups and brand manufacturers alike, is that such “loss leading” of products would ultimately lead to a race-to-the-bottom in product quality. Building on Varian’s(1980) model of sales, we provide a foundation for this critique, though only when consumers are salient thinkers, putting too much weight on certain product attributes. But we also show how a prohibition of loss leading can backfire, as it may make it even less attractive for retailers to stock high-quality products, decreasing both aggregate welfare and consumer surplus. |
主题 | Industrial Organization |
关键词 | Loss leading Price competition Competition law Imposition of price floors Price promotion Salient-thinking consumers |
URL | https://cepr.org/publications/dp16946 |
来源智库 | Centre for Economic Policy Research (United Kingdom) |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/545885 |
推荐引用方式 GB/T 7714 | Roman Inderst,Martin Obradovits. DP16946 Loss Leading with Salient Thinkers. 2022. |
条目包含的文件 | 条目无相关文件。 |
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