| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP15130 |
| DP15130 Ad clutter, time use, and media diversity | |
| Simon Anderson; Martin Peitz | |
| 发表日期 | 2020-08-05 |
| 出版年 | 2020 |
| 语种 | 英语 |
| 摘要 | We introduce advertising congestion along with a time-use model of consumer choice among media. Both consumers and advertisers multi-home. Higher equilibrium advertising levels ensue on less popular media platforms because platforms treat consumer attention as a common property resource: smaller platforms internalize less the congestion from advertising and so advertise more. Platform entry raises the ad nuisance "price" to consumers and diminishes the quality of the consumption experience on all platforms. With symmetric platforms, entry still leads to higher consumer benefits. However, entry of less attractive platforms can increase ad nuisance levels so much that consumers are worse off. |
| 主题 | Industrial Organization |
| 关键词 | Media economics Advertising clutter Limited attention Information congestion Two-sided markets |
| URL | https://cepr.org/publications/dp15130 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/544091 |
| 推荐引用方式 GB/T 7714 | Simon Anderson,Martin Peitz. DP15130 Ad clutter, time use, and media diversity. 2020. |
| 条目包含的文件 | 条目无相关文件。 | |||||
| 个性服务 |
| 推荐该条目 |
| 保存到收藏夹 |
| 导出为Endnote文件 |
| 谷歌学术 |
| 谷歌学术中相似的文章 |
| [Simon Anderson]的文章 |
| [Martin Peitz]的文章 |
| 百度学术 |
| 百度学术中相似的文章 |
| [Simon Anderson]的文章 |
| [Martin Peitz]的文章 |
| 必应学术 |
| 必应学术中相似的文章 |
| [Simon Anderson]的文章 |
| [Martin Peitz]的文章 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
