| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP13022 |
| DP13022 The importance of consumer multi-homing (joint purchases) for market performance: mergers and entry in media markets | |
| Simon Anderson; Øystein Foros; Hans Jarle Kind | |
| 发表日期 | 2018-06-29 |
| 出版年 | 2018 |
| 语种 | 英语 |
| 摘要 | Consumer "multi-homing" (watching two TV channels, or buying two news magazines) has surprisingly important effects on market equilibrium and performance in (two-sided) media markets. We show this by introducing consumer multi-homing and advertising-finance into the classic circle model of product differentiation. When consumers multi-home (attend more than one platform), media platforms can charge only incremental-value prices to advertisers. Entry or merger leaves consumer prices unchanged under consumer multi-homing, but leaves advertiser prices unchanged under single-homing: multi-homing flips the side of the market on which platforms compete. In contrast to standard circle results, equilibrium product variety can be insufficient under multi-homing. |
| 主题 | Industrial Organization |
| 关键词 | Media platforms Circle model Equilibrium product variety Multi-homing |
| URL | https://cepr.org/publications/dp13022 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/541829 |
| 推荐引用方式 GB/T 7714 | Simon Anderson,Øystein Foros,Hans Jarle Kind. DP13022 The importance of consumer multi-homing (joint purchases) for market performance: mergers and entry in media markets. 2018. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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