| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP12428 |
| DP12428 The Regulation of Public Service Broadcasters: Should there be more advertising on television? | |
| Gregory Crawford | |
| 发表日期 | 2017-11-08 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 摘要 | Increased competition for viewers’ time is threatening the viability of publicservice broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we collect a unique dataset on monthly impacts (quantities) and prices of UK television channels between 2002 and 2009 to estimate the (inverse) demand for advertising on both public and commercial broadcasters. We find that increasing PSB advertising minutes to the level permitted for non-PSBs would increase PSB and industry revenue by 10.5% and 6.7%. |
| 主题 | Industrial Organization |
| URL | https://cepr.org/publications/dp12428 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/541238 |
| 推荐引用方式 GB/T 7714 | Gregory Crawford. DP12428 The Regulation of Public Service Broadcasters: Should there be more advertising on television?. 2017. |
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