| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP11238 |
| DP11238 Persuasion and Gender: Experimental Evidence from Two Political Campaigns | |
| Vincenzo Galasso; Tommaso Nannicini | |
| 发表日期 | 2016-04-19 |
| 出版年 | 2016 |
| 语种 | 英语 |
| 摘要 | This paper investigates the differential response of male and female voters to compet-itive persuasion in political campaigns. We implemented a survey experiment during the (mixed gender) electoral race for mayor in Milan (2011), and a field experiment during the (same gender) electoral race for mayor in Cava de’ Tirreni (2015). In both cases, a sample of eligible voters was randomly divided into three groups. Two were exposed to either a positive or a negative campaign by one of the opponents. The third—control—group received no electoral information. In Milan, the campaigns were administered online and consisted of a bundle of advertising tools (videos, texts, slogans). In Cava de’ Tirreni, we implemented a large scale door-to-door campaign in collaboration with one of the candidates, randomizing positive vs. negative mes-sages. In both experiments, stark gender differences emerge. Females vote more for the opponent and less for the incumbent when they are exposed to the opponent’s positive campaign. Exactly the opposite occurs for males. These gender differences cannot be accounted for by gender identification with the candidate, ideology, or other observable attributes of the voters. |
| 主题 | Public Economics |
| 关键词 | Gender differences Political campaigns Randomized controlled trials Competitive persuasion |
| URL | https://cepr.org/publications/dp11238 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/540056 |
| 推荐引用方式 GB/T 7714 | Vincenzo Galasso,Tommaso Nannicini. DP11238 Persuasion and Gender: Experimental Evidence from Two Political Campaigns. 2016. |
| 条目包含的文件 | 条目无相关文件。 | |||||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
