| 来源类型 | Discussion paper |
| 规范类型 | 论文 |
| 来源ID | DP10608 |
| DP10608 Competition for advertisers and for viewers in media markets | |
| Simon Anderson; Hans Jarle Kind; Øystein Foros | |
| 发表日期 | 2015-05-17 |
| 出版年 | 2015 |
| 语种 | 英语 |
| 摘要 | Standard models of advertising-financed media assume consumers patronize a single media platform, precluding effective competition for advertisers. Such competition ensues if consumers multi-home. The principle of incremental pricing implies that multi-homing consumers are less valuable to platforms. Then entry of new platforms decreases ad prices, while a merger increases them, and ad-financed platforms may suffer if a public broadcaster carries ads. Platforms may bias content against multi-homing consumers, especially if consumers highly value overlapping content and/or second impressions have low value. |
| 主题 | Industrial Organization |
| 关键词 | Media economics Incremental ad pricing Overlap Multi-homing Media bias Genre choice |
| URL | https://cepr.org/publications/dp10608 |
| 来源智库 | Centre for Economic Policy Research (United Kingdom) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/539440 |
| 推荐引用方式 GB/T 7714 | Simon Anderson,Hans Jarle Kind,Øystein Foros. DP10608 Competition for advertisers and for viewers in media markets. 2015. |
| 条目包含的文件 | 条目无相关文件。 | |||||
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