G2TT
来源类型Discussion paper
规范类型论文
来源IDDP9183
DP9183 Loss Aversion and Consumption Choice: Theoryand Experimental Evidence
Georg Kirchsteiger; Martin Peitz; Heiko Karle
发表日期2012-10-21
出版年2012
语种英语
摘要In this paper we analyze a consumer choice model with price uncertainty, loss aversion, and expectation-based reference points. The implications of this model are tested in an experiment in which participants have to make a consumption choice between two sandwiches. We make use of the fact that participants differ in their reported taste difference between the two sandwiches and the degree of loss aversion which we measure separately. We find that more loss-averse participants are more likely to opt for the cheaper sandwich provided that their reported taste difference is below some threshold, confirming the model?s predictions.
主题Industrial Organization
关键词Contextual reference points Loss aversion Reference-dependent utility
URLhttps://cepr.org/publications/dp9183
来源智库Centre for Economic Policy Research (United Kingdom)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/538018
推荐引用方式
GB/T 7714
Georg Kirchsteiger,Martin Peitz,Heiko Karle. DP9183 Loss Aversion and Consumption Choice: Theoryand Experimental Evidence. 2012.
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