全球智库信息集成服务系统

• Several factors influence domestic tourism: economic factors; activities and specific destination-related attributes; demographic characteristics; environmental attitudes; weather; and transport infrastructure.
• Published evidence is generally dated and not focused on the UK, and the influence of recent geopolitical trends like Brexit, security issues like pandemics, and new technologies such as social media and the internet have not been covered in detail.
• There is limited evidence on the role and impact of publicly funded domestic tourism campaigns on people’s decision making.

Domestic tourism benefits both the broader UK economy as well as stakeholders within a specific destination. Each year, the UK government provides funding to the British Tourist Authority to cover their core costs and marketing activity. At present, only a small proportion of this funding is spent on promoting domestic tourism, with the majority being spent on marketing to potential overseas visitors.

To help understand the factors that influence people's decisions to take domestic holidays, the Department for Digital, Culture, Media & Sport commissioned RAND Europe to provide evidence in this area, with a special focus on the impact of publicly funded domestic tourism marketing.

Researchers undertook a rapid evidence assessment to provide a comprehensive, systematic and critical assessment of the scope and quality of available evidence on factors influencing domestic tourism and the role of publicly funded domestic tourism marketing.

A second part of the study looked at potential research methods and data sources to address identified research gaps.

• Chapter One

  Introduction

• Chapter Two

  Methodology

• Chapter Three

  Evidence on key factors influencing domestic tourism

• Chapter Four

  The influence of publicly funded marketing

• Chapter Five

  Summary, findings and evidence gaps

• Annex A

  Search protocol

• Annex B

  Summary of outputs from search on factors

• Annex C

  Summary of outputs from search on publicly funded marketing