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来源类型 | Report |
规范类型 | 报告 |
DOI | https://doi.org/10.7249/RR-A875-1 |
来源ID | RR-A875-1 |
Evaluation of Los Angeles County's COVID-19 Mental Health Campaign | |
Rebecca L. Collins; Nicole K. Eberhart; Amy L. Shearer; Elicia M. John; Elizabeth Roth | |
发表日期 | 2021-05-04 |
出版年 | 2021 |
页码 | 28 |
语种 | 英语 |
结论 | The survey addressed (1) the issues that county residents encountered during the pandemic, (2) the reach of the campaign and its components, and (3) the campaign's impact
The Twitter analysis focused on mentions in tweets of the conveyed key campaign messages and on the pattern of interactions among those discussing COVID-19 and mental health
Overall, there is evidence that the LACDMH COVID-19 campaign successfully reached Los Angeles County residents, fostered a feeling of support among those it reached, and conveyed how to seek mental health help |
摘要 | In response to the emergence of the coronavirus disease 2019 (COVID-19) pandemic and to policies designed to limit its spread (e.g., shutdowns, stay-at-home orders, and social distancing), the Los Angeles County Department of Mental Health (LACDMH) launched a social marketing campaign intended to (1) promote awareness of county mental health resources and services and (2) communicate messages of resilience, community, hope, and support. Outreach efforts focused on outdoor media, radio and television advertising, and social media. ,To gauge the campaign's effectiveness, RAND evaluators conducted a survey of Los Angeles County residents that was designed to determine the challenges that county adults and youth were grappling with during the initial months of the pandemic; the reach of the campaign to these two age groups; and the likely impact of the campaign on their knowledge, attitudes, behavior, and well-being. ,Evaluators also conducted an analysis of mental health–related posts on Twitter in Los Angeles County during the same period. The goal of this effort was to understand which online communities were reached by LACDMH's efforts, what these communities were discussing in relation to the pandemic and mental health, and the extent to which themes of the LACDMH campaign were part of those discussions in relation to other mental health discussions happening among the broader population of county residents using the platform. |
目录 |
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主题 | Coronavirus Disease 2019 (COVID-19) ; Los Angeles ; Mental Health and Illness ; School-Based Health Care Program Evaluation ; Social Media Analysis |
URL | https://www.rand.org/pubs/research_reports/RRA875-1.html |
来源智库 | RAND Corporation (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/524440 |
推荐引用方式 GB/T 7714 | Rebecca L. Collins,Nicole K. Eberhart,Amy L. Shearer,et al. Evaluation of Los Angeles County's COVID-19 Mental Health Campaign. 2021. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
RAND_RRA875-1.pdf(559KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
x1646925583821.jpg.p(4KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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