G2TT
来源类型Report
规范类型报告
DOIhttps://doi.org/10.7249/RR-A875-1
来源IDRR-A875-1
Evaluation of Los Angeles County's COVID-19 Mental Health Campaign
Rebecca L. Collins; Nicole K. Eberhart; Amy L. Shearer; Elicia M. John; Elizabeth Roth
发表日期2021-05-04
出版年2021
页码28
语种英语
结论

The survey addressed (1) the issues that county residents encountered during the pandemic, (2) the reach of the campaign and its components, and (3) the campaign's impact

  • Los Angeles County residents were experiencing many stressors during the initial months of the shutdown.
  • A majority of respondents reported some form of exposure to the campaign over a relatively short period. The campaign was particularly effective in reaching Black and Hispanic residents.
  • Los Angeles County residents exposed to the campaign were about twice as likely to be aware of the information and resources offered by LACDMH and were significantly more likely to say the agency is there for them if they need help.

The Twitter analysis focused on mentions in tweets of the conveyed key campaign messages and on the pattern of interactions among those discussing COVID-19 and mental health

  • LACDMH campaign messages were represented within the larger discussion of COVID-19 and mental health on Twitter, especially in the community with which LACDMH interacts directly.
  • An additional community largely representing California state government offices addressed the discussion, picking up and boosting the LACDMH campaign.
  • There was no evidence of broad reach into Los Angeles County Twitter communities discussing mental health that did not directly interact with Los Angeles County or state government.

Overall, there is evidence that the LACDMH COVID-19 campaign successfully reached Los Angeles County residents, fostered a feeling of support among those it reached, and conveyed how to seek mental health help

摘要

In response to the emergence of the coronavirus disease 2019 (COVID-19) pandemic and to policies designed to limit its spread (e.g., shutdowns, stay-at-home orders, and social distancing), the Los Angeles County Department of Mental Health (LACDMH) launched a social marketing campaign intended to (1) promote awareness of county mental health resources and services and (2) communicate messages of resilience, community, hope, and support. Outreach efforts focused on outdoor media, radio and television advertising, and social media.

,

To gauge the campaign's effectiveness, RAND evaluators conducted a survey of Los Angeles County residents that was designed to determine the challenges that county adults and youth were grappling with during the initial months of the pandemic; the reach of the campaign to these two age groups; and the likely impact of the campaign on their knowledge, attitudes, behavior, and well-being.

,

Evaluators also conducted an analysis of mental health–related posts on Twitter in Los Angeles County during the same period. The goal of this effort was to understand which online communities were reached by LACDMH's efforts, what these communities were discussing in relation to the pandemic and mental health, and the extent to which themes of the LACDMH campaign were part of those discussions in relation to other mental health discussions happening among the broader population of county residents using the platform.

目录 Evaluation of Los Angeles County's COVID-19 Mental Health Campaign | RAND
主题Coronavirus Disease 2019 (COVID-19) ; Los Angeles ; Mental Health and Illness ; School-Based Health Care Program Evaluation ; Social Media Analysis
URLhttps://www.rand.org/pubs/research_reports/RRA875-1.html
来源智库RAND Corporation (United States)
引用统计
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/524440
推荐引用方式
GB/T 7714
Rebecca L. Collins,Nicole K. Eberhart,Amy L. Shearer,et al. Evaluation of Los Angeles County's COVID-19 Mental Health Campaign. 2021.
条目包含的文件
文件名称/大小 资源类型 版本类型 开放类型 使用许可
RAND_RRA875-1.pdf(559KB)智库出版物 限制开放CC BY-NC-SA浏览
x1646925583821.jpg.p(4KB)智库出版物 限制开放CC BY-NC-SA浏览
个性服务
推荐该条目
保存到收藏夹
导出为Endnote文件
谷歌学术
谷歌学术中相似的文章
[Rebecca L. Collins]的文章
[Nicole K. Eberhart]的文章
[Amy L. Shearer]的文章
百度学术
百度学术中相似的文章
[Rebecca L. Collins]的文章
[Nicole K. Eberhart]的文章
[Amy L. Shearer]的文章
必应学术
必应学术中相似的文章
[Rebecca L. Collins]的文章
[Nicole K. Eberhart]的文章
[Amy L. Shearer]的文章
相关权益政策
暂无数据
收藏/分享
文件名: RAND_RRA875-1.pdf
格式: Adobe PDF
文件名: x1646925583821.jpg.pagespeed.ic.De0c54tU4g.jpg
格式: JPEG

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。