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To support enrollment of uninsured individuals into coverage made available by the Affordable Care Act, Enroll America—a nonprofit, nonpartisan organization founded in 2010—developed an innovative outreach approach using data-driven, campaign-style methods to identify uninsured individuals and aid their enrollment. Launched in 2013, this effort uses a multitier strategy that includes communications, digital and social media, partnerships with other stakeholders, and extensive field work conducted primarily by volunteers.

Working with partners to institutionalize Enroll America’s methods has been part of Enroll America’s strategies from the beginning, but it prioritized this effort during the third open enrollment period. With support from the Robert Wood Johnson Foundation and others, Enroll America established the Get Covered Academy program in July 2015 to train organizations on its outreach and enrollment campaign practices. The Get Covered Academy is a structured training program focused on equipping partner organizations with the skills, knowledge, and tools to implement and institutionalize outreach and enrollment efforts. During the third open enrollment period, 166 partner organizations received training through the Academy.

This report examines the implementation of Enroll America’s Get Covered Academy training program during the third open enrollment period. Findings describe the training program and follow-up support and assess partners’ ability to implement, use, and institutionalize Enroll America’s strategies and tools. The report was written as part of a larger evaluation of Enroll America funded by the Robert Wood Johnson Foundation.