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来源类型Publication
Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research
Sunyna S. Williams; Sloane L. Frost
发表日期2014-12-30
出版者Journal of Comparative Effectiveness Research, vol. 3, no. 6
出版年2014
语种英语
概述We conducted a survey to examine differences among health-related decision-making consumer segments with regard to knowledge, skills, attitudes, and behaviors pertinent to comparative effectiveness research (CER). ",
摘要

Key Findings:

  • Active consumers (high skills and motivation) reported the highest levels of engagement in various behaviors.
  • Passive consumers (low skills and motivation) reported the lowest levels of engagement in various behaviors.
  • High-effort consumers (low skills, high motivation) reported more positive attitudes and opinions and more engagement in various behaviors than did complacent consumers (high skills, low motivation).

We conducted a survey to examine differences among health-related decision-making consumer segments with regard to knowledge, skills, attitudes, and behaviors pertinent to comparative effectiveness research (CER). Four consumer segments that were defined based on levels of skills and motivation varied with regard to opinions and behaviors. Effective translation and dissemination of CER will require the development of approaches tailored to different consumer segments.

URLhttps://www.mathematica.org/our-publications-and-findings/publications/differences-among-consumer-segments-with-regard-to-perceptions-of-comparative-effectiveness-research
来源智库Mathematica Policy Research (United States)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/487916
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GB/T 7714
Sunyna S. Williams,Sloane L. Frost. Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research. 2014.
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