| 来源类型 | Report |
| 规范类型 | 报告 |
| Development of the BRIGAID Market Analysis Framework (MAF+) | |
| Gerardo Anzaldúa; Hugh McDonald | |
| 发表日期 | 2017 |
| 出版年 | 2017 |
| 语种 | 英语 |
| 概述 | Successful innovations require more than a great idea and technical expertise – they need a market. The BRIGAID Market Analysis Framework (MAF+) aims to support innovators to identify market opportunities, tune their innovations to meet actual market needs, and develop their business strategy. This document proposes how an innovator, a supporting partner, and an observer (i.e. the intended users of the MAF+) will interact with the online portal. The aim is to clearly lay out the path these users will follow and define the required software functionality at each step of the assessment. The document served as a blueprint to guide the web development of the MAF+ online portal. Detailed explanations of the 12 exercises are included in the annex, which compiles the draft templates used to inform the development of the portal. The report is available for download. |
| 摘要 | class="field field-name-field-master-image field-type-image field-label-hidden"> Successful innovations require more than a great idea and technical expertise – they need a market. The BRIGAID Market Analysis Framework (MAF+) aims to support innovators to identify market opportunities, tune their innovations to meet actual market needs, and develop their business strategy. This document proposes how an innovator, a supporting partner, and an observer (i.e. the intended users of the MAF+) will interact with the online portal. The aim is to clearly lay out the path these users will follow and define the required software functionality at each step of the assessment. The document served as a blueprint to guide the web development of the MAF+ online portal. Detailed explanations of the 12 exercises are included in the annex, which compiles the draft templates used to inform the development of the portal. The report is available for download. |
| 目录 | Table of Contents: Background 1. Introduction 2. MAF+ user types 3. Accessing the MAF+ portal Invitation to create a user account User accounts at maf.brigaid.eu Assessment timeline and workflow 4. MAF+ Section 1 – Setting the scene Business Model Canvas PESTEL Analysis 5. MAF+ Section 2 – Identifying and selecting a target group Value proposition Market segmentation Target group selection (Attractiveness scorecard) 6. MAF+ Section 3 – Assessing market attractiveness Market size estimation Market growth rate Cost-Volume-Profit Analysis 7. MAF+ Section 4 – Analysing the competition Porter’s five forces Heat Map 8. MAF+ Section 5 – Identifying priority actions SWOT analysis SWOT priority score 9. MAF+ Section 6 – Wrapping up the assessment Business Model Canvas revision 10. Future updates of this report Annex – MAF+ Templates |
| 标签 | Report ; Adaptation ; Climate |
| 关键词 | capacity building competitiveness support to innovation guidance market analysis marketing business development business strategy business plan innovation uptake road to market climate innovation climate change adaptation disaste |
| URL | https://www.ecologic.eu/15344 |
| 来源智库 | Ecologic Institute (Germany) |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/36675 |
| 推荐引用方式 GB/T 7714 | Gerardo Anzaldúa,Hugh McDonald. Development of the BRIGAID Market Analysis Framework (MAF+). 2017. |
| 条目包含的文件 | 条目无相关文件。 | |||||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
