全球智库信息集成服务系统(G2TT): Willingness of Iranian young adults to eat organic foods: Application of the Health Belief Model.

G2TT

来源类型	Article
规范类型	其他
DOI	10.1016/j.foodqual.2014.11.012
	Willingness of Iranian young adults to eat organic foods: Application of the Health Belief Model.
	Yazdanpanah M; Fourozani M; Hojjati M
发表日期	2015
出处	Food Quality and Preference 41: 75-83
出版年	2015
语种	英语
摘要	This study investigates the determinants of organic foods consumer behavior in Iran. This will further understanding of consumer decision-making regarding organically produced foods and help identify strategies for promoting their consumption. The focus of the study was to explore the influence of constructs of the Health Beliefs Model on willingness to use organic foods using a multistage, stratified random sample of young adults (n=389) in a survey conducted in Iran. Structural Equation modelling showed that perceived benefits, general health orientation regarding pesticides and organic crops, self-efficacy and perceived barriers are significant predictors of willingness regarding the use of organic foods. These variables can predict nearly 42% variance of young adults' willingness to use organic food. The findings yield public policy and marketing recommendations for stimulating organic food consumption among young adults.
主题	Risk & ; Resilience (RISK) ; Risk, Policy and Vulnerability (RPV)
关键词	Willingness to use Organic food Health Belief Model Iran
URL	http://pure.iiasa.ac.at/id/eprint/11547/
来源智库	International Institute for Applied Systems Analysis (Austria)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/130422
推荐引用方式 GB/T 7714	Yazdanpanah M,Fourozani M,Hojjati M. Willingness of Iranian young adults to eat organic foods: Application of the Health Belief Model.. 2015.