G2TT
来源类型FEEM working papers "Note di lavoro" series
规范类型论文
Lexicographic Preferences in Discrete Choice Experiments: Consequences on Individual-Specific Willingness to Pay Estimates
Danny Campbell; W. George Hutchinson; Riccardo Scarpa
发表日期2006
出处Climate Change and Sustainable Development
出版年2006
语种英语
摘要In discrete choice experiments respondents are generally assumed to consider all of the attributes across each of the alternatives, and to choose their most preferred. However, results in this paper indicate that many respondents employ simplified lexicographic decision-making rules, whereby they have a ranking of the attributes, but their choice of an alternative is based solely on the level of their most important attribute(s). Not accounting for these simple decision-making heuristics introduces systemic errors and leads to biased point estimates, as they are a violation of the continuity axiom and a departure from the use of compensatory decision-making. In this paper the implications of lexicographic preferences are examined. In particular, using a mixed logit specification this paper investigates the sensitivity of individual-specific willingness to pay (WTP) estimates conditional on whether lexicographic decision-making rules are accounted for in the modelling of discrete choice responses. Empirical results are obtained from a discrete choice experiment that was carried out to address the value of a number of rural landscape attributes in Ireland.
特色分类C35,Q24,Q51
关键词Continuity axiom,Discrete Choice Experiments,Lexicographic Preferences,Mixed logit,Individual-Specific Willingness to Pay
URLhttps://www.feem.it/en/publications/feem-working-papers-note-di-lavoro-series/lexicographic-preferences-in-discrete-choice-experiments-consequences-on-individual-specific-willingness-to-pay-estimates/
来源智库Fondazione Eni Enrico Mattei (Italy)
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/117391
推荐引用方式
GB/T 7714
Danny Campbell,W. George Hutchinson,Riccardo Scarpa. Lexicographic Preferences in Discrete Choice Experiments: Consequences on Individual-Specific Willingness to Pay Estimates. 2006.
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