全球智库信息集成服务系统

Abstract

We know that alcohol advertising spurs underage drinking, with all its attendant risks. RAND researchers explored how many alcohol ads kids see, how those ads affect their attitudes, and how long they affect youths. The findings may help policymakers craft approaches to this public health problem.

Drinking by underage youths in the United States is widespread and poses a serious public health problem. An estimated 70–80 percent of adolescents have consumed alcohol, and half have been drunk at least once by the end of high school. Underage drinking substantially raises the risks of death from motor-vehicle crashes, from other accidents, and from homicide and suicide, which are the four leading causes of mortality for Americans under the age of 21.